AI In Healthcare » KYB India

Wellness or Medicine? The Blurred Line Behind Mental Health Apps

10/09/2026 by Bikas Pandey

AI mental-health apps can sound caring, personal and convincing. But when a wellness tool begins influencing health decisions, who checks its evidence, protects users and accepts responsibility?

The Doctor Who Never Existed

08/09/2026 by KYB India

AI-generated doctors promoting health products on social media in India

The face looks real. The white coat looks familiar. But the doctor may never have existed. Inside the growing world of AI-generated health influencers — and the business built around manufactured medical trust.