BUSINESS | HEALTH • WELLNESS • TECHNOLOGY
The Business of Better Health
The world of health and wellness is changing fast. New products, technologies and ideas are shaping the way we care for ourselves. We look beyond the headlines to understand what is really happening, who is behind it, and what it means for you.
Health Is Also a Business
The products we buy, the technology we trust and the services we use all shape our health. KYB Business looks at what happens behind them and why it matters to you.
What is Changing?
Who is behind it?
Should you care?
Explore the Business
of Better Health
From AI and health technology to insurance and wellness, explore the ideas, products and businesses shaping the way we live and care for ourselves.
AI & Health
How is AI changing the way we understand and manage our health?
Health-Tech
The technology changing how we prevent, track and manage our health.
Wearables & Devices
Smartwatches, rings and health gadgets that promise to know your body better.
Decode the Device →
Health Insurance
The choices, costs and changes that can shape your healthcare journey.
Understand Health Insurance →
Wellness Industry
The growing business behind fitness, nutrition, supplements, recovery and everyday wellbeing.
Future of Health
New ideas that could change how we prevent illness, live longer and care for ourselves.
FEATURED INSIGHT
FOLLOW THE MONEY
FOLLOW THE IMPACT
Behind every health trend, product and technology, there is a business story. We look at who benefits, what drives it and what it means for you.
The Doctor Who Never Existed
SUPPORTING STORIES
Three investigations that go deeper into the business forces shaping health, wellness and everyday choices.
THE COST OF CARE
Rare Disease Drugs: Can India Make Treatment More Affordable?
The white coat is fictional. The sales pitch is not. Who creates these AI doctors, what are they selling and who is accountable?
HEALTH CLAIMS UNDER THE LENS
Wellness or Medicine? The Blurred Line Behind Mental Health Apps
When a wellness app begins influencing health decisions, where should regulation draw the line?
THE PRICE OF PERMANENT AVAILABILITY
India Needs Rest:
When the Global Workday Never Ends
Global companies earn across time zones. Indian employees and their families are absorbing the hidden cost in lost sleep, mental strain and personal time.
KYB INDIA / BUSINESS
Health deserves better questions. Let's ask them together
Are you working on a health, wellness or healthcare business issue? Let’s explore meaningful research, paid projects and strategic partnerships.
THE SILENT SIGNALS
The Signals Behind the Headlines
Some of the biggest changes in health don’t arrive with a warning.
They begin quietly:
* A new technology
* A new business model
* A new policy
* A new consumer habit
We watch the signals before they become the next big health story.
SIGNAL 01
Decode the Device
A health gadget can look impressive. But…
what does it measure?
What does the science say?
Does it really help?
We look beyond the marketing.
Explore Decode the Device →
SIGNAL 02
Policy Watch India
Policies change.
Your life can change with them.
We explain what important health, insurance and wellness policy changes mean for you.
SIGNAL 03
The Wellness Echo
Wellness is big business.
But what lies behind the promise?
We look beyond the product, the marketing and the noise to find what really matters.
SIGNAL 04
Truth or Trap?
“Clinically proven.”
“AI-powered.”
“Doctor recommended.”
What do these claims really mean?
KYB looks beyond the words to find the evidence.
LATEST BUSINESS INSIGHTS
What’s Moving the Business of Health?
The health economy is changing fast.
We track the companies, technologies, policies, products
and consumer shifts shaping what comes next.
🛠 Tools & Resources
Make Better Health Decisions
Good health decisions need more than information.
Tools and guides to help you ask better questions and make smarter health choices.
Wellness Buying Guide
What should you check before buying a health or wellness product?
Open Guide →
Health Device Decoder
Understand what a device measures, what it cannot measure and what it means.
Decode a Device →
Health Insurance Checklist
The important questions to ask before choosing a health insurance policy.
Use Checklist →
Health Claim Checker
A simple framework to help you examine health and wellness claims.
Check a Claim →
Expert Voices
People Who Understand the Business of Health
The health economy is too important to understand from headlines alone.
We bring together informed voices from healthcare, technology, business, policy and wellness.
Thinkers
Person
Explore the ideas that continue to influence how we understand this dimension.
Ideas
Person
Explore the ideas that continue to influence how we understand this dimension.
Theories
Person
Explore the ideas that continue to influence how we understand this dimension.
CONNECTED DIMENSIONS
Health Doesn't Exist in One Dimension
The business of health affects more than what we buy.
It shapes our Body, Brain and Being too.
THE BUSINESS OF BETTER HEALTH
Understand
Before You Choose
The health and wellness world is changing quickly.
New products will appear.
New technologies will promise more.
New businesses will reshape how we care for ourselves.
You don’t need to follow everything.
You need to understand what matters.
KYB helps you see what is happening behind the headline.